WHOOP uses a membership model rather than selling hardware outright. When you join, you get a device included with your subscription, and the membership covers ongoing access to the app, coaching insights, and data analysis. The device itself is not sold separately from the membership.

In 2025, WHOOP moved to three membership tiers with different hardware and pricing. The cost ranges from $199 to $359 per year, billed annually, with monthly payment options available at slightly higher effective rates. There is also a budget-friendly option using the older WHOOP 4.0 hardware at $149/year.

Here is exactly what each plan costs and what you get with it.

Key Takeaways

• WHOOP membership ranges from $149/year (legacy hardware) to $359/year (WHOOP MG), with hardware included in the subscription

• The WHOOP One at $199/year is the entry point for current-generation hardware (WHOOP 5.0)

• All tiers include the same core health tracking and analytics; the differences are hardware, charger type, and band quality

WHOOP Membership Pricing Breakdown

WHOOP currently offers three active membership tiers, plus a legacy option. All prices are for US customers as of mid-2026.

WHOOP One: $199/year

The entry-level current-generation plan. Includes a WHOOP 5.0 device, standard wired charger, and a Jet Black CoreKnit band. Monthly pricing works out to approximately $25/month. This is the right plan for most new members evaluating WHOOP for the first time.

WHOOP Peak: $239/year

The mid-tier plan. Includes a WHOOP 5.0 device, wireless PowerPack charger, and an Onyx SuperKnit band. The wireless PowerPack is the upgrade that matters most here: it allows charging the device while you wear it, which eliminates the gap in tracking that comes from having to remove the strap to charge. Monthly equivalent is approximately $30/month.

WHOOP Life: $359/year

The premium plan. Includes the WHOOP MG device (medical-grade hardware with additional sensors), wireless PowerPack, and a Titanium SuperKnit Luxe band. The WHOOP MG tracks blood oxygen saturation and skin temperature with higher accuracy than the standard WHOOP 5.0. Monthly equivalent is approximately $40/month. This tier is aimed at athletes and people who want clinical-grade biometric data.

Budget Option: WHOOP 4.0 at $149/year

WHOOP still offers a $149/year membership with the older WHOOP 4.0 hardware. The 4.0 is the previous generation, but all core tracking features (sleep stages, HRV, recovery score, strain) are present. For people who primarily care about sleep and recovery data rather than the newest hardware, this is a meaningful cost saving.

What Is Included in Every Tier

Regardless of which membership you choose, all tiers include access to the same core WHOOP analytics:

• Sleep tracking with stage detection (light, deep, REM) and sleep coaching

• Daily recovery score based on HRV, resting heart rate, sleep performance, and respiratory rate

• Strain score tracking daily cardiovascular load

• 24/7 heart rate monitoring

• Monthly health reports with trend data

• Coaching and insights in the app

The differences between tiers are hardware (WHOOP 5.0 vs WHOOP MG), charger (wired vs wireless PowerPack), and band quality. The app experience and analytics are the same across all tiers. If the sleep and recovery data is what you are primarily after, the WHOOP One at $199 or the legacy 4.0 at $149 give you the same readings as the $359 Life plan.

Is WHOOP Worth the Membership Cost?

The value calculation depends on how you use the data. WHOOP's sleep and recovery scores are among the most detailed available on a consumer wearable. The HRV trending is particularly useful for athletes and people managing training load. If you check the app daily and adjust your behavior based on what it shows, the data is genuinely actionable.

Where many people get less value: they check their recovery score, see a low number, and then proceed with their planned day anyway. The score becomes information you passively observe rather than something that changes your behavior. At $199+ per year, you need to be the kind of person who will actually adapt your schedule based on what the device shows. See our guide on how to track sleep effectively and whether wearable data changes behavior for most users.

For context, the best sleep tracking alternatives include Oura Ring (similar annual cost) and Apple Watch (higher upfront, lower ongoing). WHOOP's continuous wear design (no watch face, just the strap) is its main physical differentiator for people who prefer minimal wrist presence during training.

Getting More From Your WHOOP Data

The gap between owning a WHOOP and making the most of it is the scheduling layer. Lifestack reads your sleep and recovery data and auto-schedules your day around it: when your WHOOP shows a low recovery score, demanding cognitive tasks get pushed to a better window automatically. You do not have to manually adjust your calendar every morning based on how you feel.

This is the operational piece that most wearable advice skips. Your WHOOP tells you your recovery score. Lifestack acts on it, adjusting which tasks get scheduled at which times based on your actual capacity for the day. The energy calendar approach turns passive recovery data into an active scheduling system. Plans start at $7/month or $50/year. If you are already paying for a WHOOP membership to understand your energy, pairing it with Lifestack is what closes the loop between data and execution. See more on how sleep quality affects your energy and why tracking it matters.

Frequently Asked Questions

How much does WHOOP cost per month?

WHOOP's effective monthly cost depends on the tier: WHOOP One works out to about $16.58/month billed annually ($199/year). WHOOP Peak is about $19.92/month ($239/year). WHOOP Life is about $29.92/month ($359/year). Monthly billing options are available at $25, $30, and $40 per month respectively. The legacy WHOOP 4.0 plan at $149/year works out to about $12.42/month.

Is WHOOP hardware free with membership?

Yes. WHOOP does not sell the hardware separately. The device (WHOOP 5.0 or WHOOP MG) is included with the membership. If you cancel your membership, you keep the device but lose access to the app analytics that make it useful. This is a deliberate part of WHOOP's business model.

What is the cheapest WHOOP membership?

The cheapest active option is $149/year with the older WHOOP 4.0 hardware. Among current-generation hardware plans, the WHOOP One at $199/year is the entry point. The 4.0 hardware still tracks sleep, HRV, and recovery with the same core accuracy as the 5.0 for general wellness purposes.

Does WHOOP offer a free trial?

WHOOP has offered free trial periods periodically. Check whoop.com for current promotions. The standard model is that you pay for a membership and receive the device as part of it.

What is the difference between WHOOP 5.0 and WHOOP MG?

The WHOOP MG (medical-grade) includes additional sensors for blood oxygen saturation and skin temperature measured with higher precision. It is designed for athletes who want clinical-grade data and people managing health conditions. For general sleep and heart rate zone tracking, the standard WHOOP 5.0 is sufficient and comes at a significantly lower annual price.

How does WHOOP compare to the Oura Ring in cost?

Both cost around $300-400 per year total. Oura Ring Gen 3 requires a one-time hardware purchase (around $299-399) plus a $5.99/month subscription. WHOOP bundles hardware into the annual membership at $199-359/year. For people who want to try and switch between wearables, WHOOP's lower upfront cost (membership rather than hardware purchase) can be more flexible. For long-term use, the lifetime cost is comparable. See our sleep tracking apps guide for a full comparison.